Specialized Launches ‘Recycle a Tire’ Program
MAY 03, 2006 — MORGAN HILL, CA — Specialized recently announced the Recycle a Tire program, which was created to put shredded treads to good use by repurposing them into retailer welcome mats.
“As outdoor enthusiasts, we’ve got an obvious interest in protecting the environment,” said Mike Sinyard, president of Specialized.
As part of the new program for 2006, bins especially designed to hold used tires will be placed in the showrooms of all the company’s U.S. concept stores. Each tire donor will receive a free commemorative water bottle. Capital Bicycle in Annapolis, Maryland was the first to roll out the program.
Specialized teamed with West Coast Rubber Recycling of Gilroy, California, as part of this pilot program. The mats will be featured at all Specialized retailers across the country in 2007.
“The Recycle a Tire program is a simple way that we can help make a difference,” Sinyard said.